Analytics vs Reports
A successful website owner make use of analytics and reporting systems to better understand how effective content is with their audiences. The original raw data can be converted into reports that contains data summaries. Analytical goes further to gain insights to problems for improving content.
Reporting Made Easy
Raw data converted into easy to understand reports is a great way to gain understanding on the summarized data. Reports can be customized to filter to only specific areas of interest. These can include areas such as acquisition, demographics, locations, devices, and much more.
Analytics that Gives Insights
Digging deeper into reports is a great way to gain insight surrounding content performance. This allows companies to benefit by understanding potential UX (user experience), UI (user interface), or Search Engine Optimization related problems. The results? Companies can make informed strategic changes to improve content.