The Importance of Social Media Marketing

Social media has become one of the most important and influential ways to advertise your business. Through Social Media Marketing, you can establish a name for yourself and reach out to your target audience. Social Media Marketing works through means of targeted advertising and social media advertising.

What is Social Media Marketing?

Social Media Marketing is implementing social media and networking to advertise and market a company’s products and services. Social media allows companies to engage with potential and existing customers while marketing their mission statement and who they are as a company. Social Media Marketing includes posting text, image updates, videos, and plenty of other content that encourages audience engagement. Sites like Facebook, Twitter, and Instagram are the most popular sites used for social media marketing however, we will be focusing on how social media marketing works in terms of Facebook.

Not only is social media one of the most important ways to advertise your business, but social media platforms also allow you to make use of multiple tactics and strategies to promote your content and have audiences engage with it. These strategies include making use of detailed and targeted demographics to allow your business to resonate with these specific audiences.

Why the focus on Facebook in Social Media Marketing?

According to recent studies and figures, Facebook currently has over 2.85 billion active users monthly, which exceeds other platforms greatly. This considers Facebook to be the greatest social media platform to reach a larger audience globally. Facebook along with other trending platforms such as YouTube and WhatsApp is the most popular social media network worldwide, according to the data below.

Statistic: Most popular social networks worldwide as of July 2021, ranked by number of active users (in millions) | Statista
Find more statistics at Statista

With such sets of data, you can too see who interacts with your business page, specifically target audiences and demographics. This will in turn be beneficial for your business online.

Social Media Analytics

Social media not only allows you to reach a wider audience but also has data analytic tools that allow you to track the success of your efforts in advertising your business. With Facebook’s data analytic tools, the information provided from users interacting with your content includes demographics such as age, location, and gender, this allows you to understand your target audience and which demographic your business should ideally cater towards. The value you can gain from these tools is to have a better understanding of your audience and who engages with your brand, and as well is recommended to create targeted advertising based on your audience.

The Best Times to Post on Facebook according to Data

With Facebook being a social media platform that receives the most attention and engagement online, it is undoubtedly the best platform to advertise your business. Although the global engagement is on such a large scale, it is important to know the best days and times to post on this platform to reach the appropriate engagement. Below is a set of data conducted by Sprout Social on Facebook’s Global Engagement. The set of data demonstrates the best days to post and at what time of day and as well when is the worst day to post on Facebook.

Recommended Day and Times to Post:

Discouraged Day and Times to Post:

As seen in the set of data, it appears that the best days and times to post on Facebook would be Tuesday, Wednesday, and Friday between the hours of 09:00 and 13:00 and the worst day to post on Facebook is a Saturday. Although it is important to understand your audience and who engages with your brand online and when to post online, it is important to know your competitors and how to stand out from them.

Standing out from your competitors online

With most business profiles online and social media being accessible to the public, Social Media Marketing is a chance for you to know your competitors, understanding their strategies, and how you can stand out from them. Not only are you able to see their content and how they post on their profiles and engage with their audiences, but you are also able to learn a thing or two from them.

Knowing your competitor’s online presence allows you to have the opportunity to understand the audience you desire to have online but also how to engage with them. Although we can learn from our competitors and their customer engagement, you can also make use of targeted advertising to reach these potential customers.

Using Facebook Adverts.

Targeted advertising on Facebook comes in several advert formats, for example, images, videos, carousels, and collections. These adverts are targeted to audiences based on location, demographics, behaviors, and profile information. As an advertiser on Facebook, you can choose the audience you wish to reach based on these traits and categories.

With this information on Facebook, after creating the advert can set a budget for each click and impression you wish to receive for the advert. Your advert will then reach people based on who they are and their interests; allowing your advert to be more relevant to the people who see them. This is a great way to advertise your business and to reach your target audience.

We’re here to help

For more information and help on Social Media Marketing, Let’s Crea8 offers Social Media Marketing to Small Businesses and Companies who wish to have an active presence online and to connect with their target audience and followers.