When looking at any established company, a great deal of time and effort is put into building a base for it to grow from. This becomes more important with companies with various departments. The need to have Brand Guidelines for consistent branding is very important.
Without having Brand Guidelines in place often results in brand differences over time. Other fonts, colors, layouts, and styles move the brand further away from the original foundation. This affects the uniformity of a company’s branding negatively. From the target audience view, it can start to cause negative viewpoints as the brand isn’t able to look at itself.
![assorted-color petaled flowers](https://crea8.co.za/wp-content/uploads/elementor/thumbs/photo-1433888104365-77d8043c9615-scaled-q1th0rhj5ojifiky7firr83uz7xn3onugkx21t0tdk.jpg)
Colors That Stimulate Action
Recommendations:
- List the official colors related to your brand.
- Include the color values for online or print usage.
- Give some examples of how the colors can or cannot be used.
![Man holding a book Man holding a book](https://crea8.co.za/wp-content/uploads/elementor/thumbs/photo-of-man-holding-a-book-927022-q1tgc0ej6qnegvv5kp07tx1vn0pkroeprbpu30gjpg.jpg)
Have One Voice With Pre-Made Text
Recommendations:
- Have options for different character lengths.
- Include the mission and vision statements.
![Love signage Love signage](https://crea8.co.za/wp-content/uploads/elementor/thumbs/white-l-o-v-e-led-signage-722245-q1tgc0ej6qnegvv5kp07tx1vn0pkroeprbpu30gjpg.jpg)
Typography For Any Occasion
Recommendations:
- Specify the official font list to be used by the marketing team.
- Specify alternative fonts to be used for non-marketing usage.
![Man wearing backpack standing on side of boat during day Man wearing backpack standing on side of boat during day](https://crea8.co.za/wp-content/uploads/elementor/thumbs/man-wearing-backpack-standing-on-side-of-boat-during-daytime-1223648-q1tgc0ej6qnegvv5kp07tx1vn0pkroeprbpu30gjpg.jpg)
Lifestyle Photography & Video
Recommendations:
- Showcase some lifestyle examples that should be present in either images and videos.
- Give examples of how lifestyle images should not be done.
![Close up of women wearing Adidas jacket Close up of women wearing Adidas jacket](https://crea8.co.za/wp-content/uploads/elementor/thumbs/close-up-photo-of-woman-wearing-adidas-jacket-1661469-q1tgc0ej6qnegvv5kp07tx1vn0pkroeprbpu30gjpg.jpg)
Brand Application Examples
Recommendations:
- Showcase brand application examples of how branding has been used correctly.
- Give examples of how lifestyle images should not be done.
Bringing It All Together
When creating your Brand Guidelines, it is best to keep in mind where your brand will be seen. At some point, certain people in your team will need something about the brand. So having the Brand Guidelines in place will make things smoother and keep everything visually the same. This too can benefit people outside of your company. Whatever service a person may be providing, the Brand Guidelines are great to bring them up to speed on a specific look and feel needed to maintain your brand.
So whether you have marketing material printed or online campaigns, the companies brand should remain the same at all times. Unless there is a complete re-branding, nothing in the Brand Guidelines should be changed by anyone.
![Macbook with camera and creative pad Macbook with camera and creative pad](https://crea8.co.za/wp-content/uploads/elementor/thumbs/turned-on-gray-laptop-computer-on-table-699459-q1tgc0ej6qnegvv5kp07tx1vn0pkroeprbpu30gjpg.jpg)
Official Company Logo & Variations
Recommendations:
- Showcase the official logo and allowed variations.
- Give some examples of how the logos can or cannot be used.