When looking at any established company, a great deal of time and effort is put into building a base for it to grow from. This becomes more important with companies with various departments. The need to have Brand Guidelines for consistent branding is very important.
Without having Brand Guidelines in place often results in brand differences over time. Other fonts, colors, layouts, and styles move the brand further away from the original foundation. This affects the uniformity of a company’s branding negatively. From the target audience view, it can start to cause negative viewpoints as the brand isn’t able to look at itself.
Official Company Logo & Variations
Colors That Stimulate Action
Want To Understand Your Colors?
Have One Voice With Pre-Made Text
Typography For Any Occasion
Want To Pick The Right Fonts?
When choosing fonts it is best to make sure it can be used for your website and any marketing material. In this link, Google Fonts showcases a range of web safe fonts.
Lifestyle Photography & Video
Brand Application Examples
Bringing It All Together
When creating your Brand Guidelines, it is best to keep in mind where your brand will be seen. At some point, certain people in your team will need something about the brand. So having the Brand Guidelines in place will make things smoother and keep everything visually the same. This too can benefit people outside of your company. Whatever service a person may be providing, the Brand Guidelines are great to bring them up to speed on a specific look and feel needed to maintain your brand.
So whether you have marketing material printed or online campaigns, the companies brand should remain the same at all times. Unless there is a complete re-branding, nothing in the Brand Guidelines should be changed by anyone.